The Cheltenham Hospitality Association (CHA) is a local association representing hotels, guest houses and accommodation providers in the Cheltenham Area.

We encourage business and co-operation among owners and managers of accommodation providers, and maintain an active schedule of meeting and events to keep every one informed…

As Business Partners: to promote tourism and hospitality in the area. To report and share feedback concerning different aspects of tourism and visitor feedback, etc.

As a Local Network: to protect the interests of our members. To actively refer business between members and to share knowledge in order to protect members against fraudulent practices and scams. To promote best practice and make recommendations.

As Sponsors: to participate in local ventures that support charities, tourism and Cheltenham.

As Marketers: to promote joint venture marketing activities, and partner with local businesses to provide members and guests with preferential offers.

As a Social Circle: to maintain formal and informal networks for our members.

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Visitors choosing CHA accommodation providers are assured of our commitment to provide:

  • Attractive, clean and well presented establishments.
  • Friendly and helpful owners/staff.
  • A high level of customer service.

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Membership of the CHA is open to all local accommodation providers who are preferably accredited with Visit Britain, the AA, or who have applied for membership of either scheme. We also welcome members who may not be accredited on a referral basis from existing members.

Membership of the Association costs just £100 per annum and offers the following member benefits:

  • Be part of a member driven collective industry group with the organisational power and influence to affect change on local issues that affect you and your business
  • New online booking engine that will operate similar to Laterooms and with zero commission
  • Accommodation listing on our popular Cheltenham Accommodation website, currently experiencing over 5,000 unique visitors a year and operated on a referral basis between members
  • Regular quarterly updates via our ‘CHAtter’ newsletter on local issues affecting the hospitality and tourism industry in Cheltenham, and additional email ‘alerts’ for special offers, ‘scams’ and other urgent information
  • ‘Hot line’ e-mails with information regarding special offers, warnings, frauds, etc
  • Free CHA member symbol in Cheltenham Spa Visitors Guide
  • Special offers and savings with CHA partners
  • Opportunity to participate in a wide range of social activities with other members
  • Invitation to local meetings and seminars with a wide range of guest speakers and subjects relevant to the hospitality industry

Contact Cheltenham Hospitality Association>>

The CHA is also a member of the British Hospitality Association which in turn offers all our members the following benefits:

BHA procurement and all the patron supplier discounts

  • Fortnightly BHA e-zine
  • Access to the HSBC credit and debit card processing rates
  • Access to copies of industry publications such as ‘Trends & Developments’
  • Guest speakers
  • Member driven agendas